Ben and jerry study case Example | Topics and Well Written Essays - 500 words

Ben and jerry - Case Study Example Also, it failed in increasing average return on shareholders’ equity. From 5% in 1997, it had reached till the case writing to 9%, which was not a big leap forward on the shareholders’ money. 2. Do you think that, in general, it is possible for a for-profit company to be committed to â€Å"improve the quality of life of a broad community† and still maximize shareholder value? Why or why not? It is possible for a for-profit company to remain dedicated to the community cause and at the same time record high earnings for the shareholders. Off late social issues of the communities where corporations have their offices have become relevant enough to provide a brand name and image to a company that promises to offer intangible value to the surrounding communities. This intangible value appreciates in time and changes into tangible results later when public at large prefers investing in its shares because of the earned reputation from the social work done to improve the standard of life of the surrounding communities. If I were Henry Morgan, I would recommend the Board to accept the offer made by Unilever. Unilever is the only company that is offering shareholders’ $36 in cash for each share. Offering shareholders the cash return for their investments in Ben $ Jerry’s provides them freedom of investing in any other company. Another company, Meadowbrook Lane is offering $32, which is less in value to the offer made by Unilever. Other than that the proposal made by Unilever offers to include some select members of B&J management in the integrated division of Unilever’s frozen desserts. A conflict of interests arises over Unilever’s proposal to limit social commitments and interests, but this is the same in the proposals of Meadowbrook Lane and Dreyer’s Grand. 4. If you are thinking about starting a new business, would social consciousness be a consideration for you? Was there anything you learned in