Friday, January 10, 2020
Importance of Technology in Classroom Essay
Technology is either a boon or bane, depends how and for what purpose itââ¬â¢s being used. If technology is used to cure diseases in people, to help people communicate with each other across geographical boundaries, to reduce human effort by making things simple, easy and accessible, it indeed is a boon. However, if science and technology is used to prepare nuclear bombs or other weapons of war, it is harmful. As pros and cons of technology have always been debated, with some people arguing that its the best thing to have happened to human race and some totally against it, it is often wondered should the children, the future of mankind, be introduced to technology at a young age in schools? What is the importance of technology in classrooms? Letââ¬â¢s find out the answersâ⬠¦ Importance of Technology in the Classroom Active Participation When students are learning through technology, they are themselves looking for information on the Internet. They make their own decisions regarding the information i.e. whether it is relevant or irrelevant. They have control over how to use or present this information. Thus, one of the main benefits of using technology for classrooms is that unlike a teacher-led classroom, where students passively receive whatever information the teacher is providing, in tech savvy classrooms, students are active participants. In-depth Knowledge Jon Stewart once commented, ââ¬Å"The Internet is just a world passing around notes in a classroom.â⬠By using the Internet technology, obtaining information on all kinds of subjects has become very easy. A student sitting in his classroom can learn how people in a small village in Africa live life. Thus, Internet is a kind of library which is at the disposal of a student with just a click. A student can acquire in-depth knowledge on any subject using this vast resource. Real-life Work Experience The importance of technology in the classroom can be gauged from the fact that it offers an experience to students similar to the working environment that one sees in offices. In technology savvy classrooms, a teacher acts as a facilitator who sets project goals for the students and provides them with the necessary resources and guidelines to reach those goals. The student himself makes decisions with regards to the design choices, the information he wants to use and display, the resources that he will use. You may read more on the importance of science and technology. Moreover, these days, students themselves are very tech savvy and may sometimes even know more than the teacher himself. So, there is a constant exchange of information between the students and the teachers. Such an environment prepares a student to work in business organizations in the future. Increased Motivation Researches have shown that there is great importance of integrating technology in the classroom. When students are taught through slide shows or by showing films, it makes the lessons very easy and interesting for them. It helps in their learning, at the same time motivates them to attend school everyday. Thus, another importance of technology in schools is that it brings down the drop-out rates. Technical Skills Using computers on a daily basis, helps the students in developing an understanding of the various computer tools and softwares. This kind of education prepares the students and makes it easier for them to learn about the various software applications in future. You may read more on why is technology so important today. This very well defines the importance of computers in the classroom.
Thursday, January 2, 2020
Wednesday, December 25, 2019
Working With Community College Students - 812 Words
Applicability Working with Community College Having my future sights at working with first generation college students, I saw the applicability of constructivist theory in the combine use of solution focused and narrative therapy in servicing such a diverse group of students. Constructivist theory as a whole is applicable with addressing diverse issues surrounding culture, gender, and social context that influence career choices that are unique to a client when compared with others. Through a recent article titled the ââ¬Å"Use of Constructivist Approach in Higher Education: An Instructorsââ¬â¢ Observationâ⬠, focused on the constructivist approach being used in a career counseling setting, which presented an insight into clients stories. The article provided some of the positive aspects of narrative therapy by express how gaining insight to a clientââ¬â¢s stories ââ¬Å"amplify clients self-awareness, and develop with clients a future orientation through action stepsâ⬠(Hussain, 2012). The article showed how students were able to externalize their career-related problems and confront them through each counseling session (Hussain, 2012). Each counseling session Hussain emphasized the importance of the SFT techniques of complementing (i.e. direct, indirect, and self complementing) when introducing the narrative technique of leagues from other students as to create a positive narrative for change (p.179-184). The study also highlighted portions SFT techniques through the use of a ââ¬Å"goal mapâ⬠,Show MoreRelatedThe Cost Of College Tuition1253 Words à |à 6 Pagesare many students cannot go to college because of the cost of college tuition. Some students work hard at the fast food places, restaurant to pay off their tuition. The government of the United State gives the opportunities for the young Americans that if they participate in national service to the country, they will be able to exchange for free colleges or technical school tuition. The government also gives students many options such as working at an urban library for library major; working in a homelessRead MoreHow to Better a Community; Step One: College Students1711 Words à |à 7 PagesJacob Schekman Julio Leal English 1A 6 July 2009 How to Better a Community; Step One: College Students ââ¬Å"I went to a large state school ââ¬â the University of Illinois ââ¬â and during my time there, I became one of the best two or three foosball players in the Land of Lincoln. I learned to pass deftly between my rigid players, to play the corners, to strike the ball like a cobra would strike something a cobra would want to strike. I also mastered the dart game called Cricket, and the billiardsRead MoreCollege Education Is Not Granted For Everyone1461 Words à |à 6 PagesMonica Sanad Professor Benjamin Bever English 112 26 April 2016 XX TITLE XX In retrospect, college education, in the old days, has been a privilege that was not granted for everyone. Unfortunately, this was a detriment likely to be caused by the inequality at race, gender or wealth. However, as humans have evolved beyond such inane, discriminatory issues, more people were able to go to college and earn a degree for a living, thus improving their quality of life and acting as a driving force to theRead MoreAmerica s College Promise Act Essay833 Words à |à 4 Pagesand expenses are exceedingly high, to the point that some students are forced to drop some of their courses or even worse stop going to school and continue working. Further, the average student who graduates today from a 4-year school owes $28,000 in student debt. This has alarmed government officials and concerned citizens alike; as a result, yielding many state and federal level proposals aimed at decreasing the financial burden of students. One campaign which recently launched last September 20 15Read MoreShould Maple Woods Invest?868 Words à |à 4 Pageshorticulture on campus more students would have more enjoyment on campus because, instead of the student sitting at a desk, they will be outside working with their hands. Students would also be influenced to joining horticulture careers because, Once students witness what it s like to grow foods they will learn to love growing plants.The horticulture business is in high demand for jobs, which will help student success. Horticulture classes/majors would improve student success and enjoyment here atRead MoreReoccurring Situation At South Louisiana Community College1101 Words à |à 5 Pagessituation at South Louisiana Community College. The situation is the campus in New Iberia not having updated computer. A lot of the computers in the computer labs and library are not in working order. Another problem is that in New Iberia there are not enough working printers. The library not being open every day seems to also be a very frustrating problem for the students at this campus. It is difficult at times to get assignments turned in on time when most students only have access to computersRead MoreGraduation Speech : Transitioning From High School858 Words à |à 4 Pages Transitioning from high school to college can be the most overwhelming experience one will ever have to face. Many things change while switching from a small high school to a large University. For twelve years students are told what to do and where to do it. For example, when your classes are and what time you have to be at a certain class. Students have become conditioned from a young age. For example, whether it is getting up when the bell rings to change classes or raising their hand to askRead MoreTarget Market For Hillsborough Community College Essay721 Words à |à 3 PagesTarget Market for Hillsborough Community College For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age ofRead MoreMoney For The Future : College955 Words à |à 4 Pageseducation like college, is a privilege. Everyone is entitled to an education, but what is holding a lot of students back is their financial situation. The cost of college education is getting out of hand; its prices are alarming, leaving students with little ways to pay for it, in the dust. The unfortunate reality of students dealing with debt is a fear-mongering tactic used so that students sike themselves out and never attend college. This harsh reality applies to many studen ts who have to payRead MoreCommunity College Education Should Not Be Tuition Free998 Words à |à 4 PagesCommunity College Education Should Not Be Tuition Free Every year, millions of students graduate from high school and consider studying in community college. The main reason for them to choose community colleges over four-year universities is the affordable tuition, or they have undecided majors for their careers. Unfortunately, an academic article published in 2014 ââ¬Å"How to Help College Students Graduate,â⬠Kirp demonstrated, ââ¬Å"American students are enrolling college in record numbers, but they are
Tuesday, December 17, 2019
Euthanasia and the Americans Right To Die Essay - 706 Words
Euthanasia and the Americans Right To Die ...no-one is truly free to live, until one is free to die. -Martin Luther King The issue of euthanasia has been hotly debated in America over the past several years. Like drug decriminalization and abortion, such personal liberty issues can be seen from a multitude of viewpoints, and public opinion varies widely. Recent events concerning euthanasia have brought this issue to a higher level of visibility and raised the publics awareness of the American political landscape. Most notably among these events: the first-degree murder arrest of Dr. Jack Kevorkian, the infamous advocate and practitioner of physician-assisted suicide, and the 1997 passage of the Death Withâ⬠¦show more contentâ⬠¦Passive Euthanasia is the discontinuation of life-sustaining medical procedures by the attending physician, thereby allowing the patient to die without intervention from the lack of medical treatment. This is commonly known as Pulling the Plug. Physician Assisted Suicide is the act of the physician providing the patient with the means and knowledge to perform life-e nding acts, but allowing the patient to carry out the lethal act alone, at his or her own discretion. If a doctor provides a terminally ill patient with a large quantity of morphine, but leaves the patient with the option of if and when to take a lethal dosage, this is considered physician assisted suicide. There are many arguments both for and against euthanasia. Many faith groups within Christian, Muslim, Jewish and other religions believe that God gives life and therefore only God should take it away. Suicide would then be considered an interference of Gods plan for that individual. Therefore, such groups argue that the patient should continue living and suffering until God decides otherwise. Some religious extremist groups take this idea to the extent that they will not seek medical treatment for any condition at all. On the other hand there is a significant percentage of Agnostics, Atheists, Humanists, secularists, non-Christians and liberal Christians in North America who do not accept these theologically based arguments. These groups believe that each person hasShow MoreRelatedResearching Physician Assisted Suicide801 Words à |à 3 PagesEuthanasia Euthanasia, or physician assisted suicide, is an important and controversial topic in our society today, and (under the correct conditions) should both be considered legal and morally acceptable. In fact, throughout history euthanasia has been a debate in many countries, some areas accepting the practice, whereas others find it unacceptable. Many people and professionals continue to refer to the Hippocratic Oath, an vow stating the proper conduct for doctors, and its famous wordsRead More Argument in Favor of Euthanasia Essay2098 Words à |à 9 PagesDebate about the morality and legality of voluntary euthanasia has been a phenomenon since the second half of the 20th century. The ancient Greeks and Romans did not believe that life needed to be preserved at any cost and were tolerant of suicide in cases where no relief could be offered to the dying or when a person no longer cared for their life (Young). In the 4th century BC, the Hippocratic Oath was written by Hippocrates, the fat her of medicine. One part of the Oath states, ââ¬Å"I will not giveRead MoreEuthanasia: Dying with Dignity Essay3326 Words à |à 14 PagesEuthanasia: Dying with Dignity Someday, a loved one may be faced with tough times or a terrible tragedy that leaves them in pain and agony for the rest of their life. It may not happen today, tomorrow, or even next month, but it is always a good idea to have a well thought out plan. A terminal illness could strike at any minute such as Lou Gehrigââ¬â¢s disease, or a car accident could leave someone paralyzed and miserable for the rest of their life. Permitting euthanasia would give the people the rightRead MoreEuthanasia Is The Painless Killing Of A Patient2396 Words à |à 10 PagesEuthanasia Research Paper Euthanasia is the painless killing of a patient who is suffering from a terminal or incurable disease. There are two different processes of euthanasia, active or physician-assisted suicide and passive euthanasia. Active euthanasia is when a terminally ill patient requests someone, usually a doctor, to intentionally cause their death via overdose or lethal injection. Passive euthanasia is the act of refusing life-sustaining treatments or the removal of life-sustainingRead MorePhysician Assisted Suicide : An Argument Of Semantics And Hypotheticals3266 Words à |à 14 Pagesmain concerns of these discussions are the different types of euthanasia involved in physician-assisted suicide, as well as the legality of a physicianââ¬â¢s right to aid in the death of a patient, and the patientââ¬â¢s right to choose death over life when there are no active treatments to forgo. The legalization of active physician-assisted suicide would coincide with a personââ¬â¢s right to self-deter mination, or autonomy, as well as a personââ¬â¢s right to their own well-being. However, there is concern that legalizationRead MoreEugenics In The 1920s Essay1388 Words à |à 6 Pagesqualities of the future generations either physically or mentally. In the 1920s the practice of eugenics ranged from beautiful baby and fitter family contests at state fairs, to the implementation of sterilization laws and the practice of eugenic euthanasia. Eugenics as a whole and its goal of social control is encompassed in the film ââ¬Å"The Black Storkâ⬠, specifically the 1920s edit, ââ¬Å"Are You Fit to Marry?â⬠. Through educative measures these films targeted controlling some of the progressive componentsRead MoreCoping with a Terminal Illness Essay2196 Words à |à 9 Pagesall know that we will die someday but most of us think of this as some distant time. For individuals who have been diagnosed with a terminal illness, though, they must face the reality of their own mortality and are forced to re-evaluate their lives and must make choices about how to best spend the remainder of their days. For the purposes of this paper I am focusing on the cultural differences between how American society copes with a terminal illness and how Jewish Americanââ¬â¢s cope. Coping withRead MorePeter Singer Solution to World Poverty3113 Words à |à 13 Pageshis book Animal Liberation were moved to embrace vegetarianism, while others recoiled at Singers attempt to place humans and animals on an even moral plane. Similarly, his argument that severely disabled infants should, in some cases, receive euthanasia has been praised as courageous by some ââ¬â and denounced by others, including anti-abortion activists, who have protested Singers Princeton appointment. Singers penchant for provocation extends to more mundane matters, like everyday charity. ARead MoreThe Moral Code Of Human Culture2023 Words à |à 9 Pagesconsume others. Almost all Americanââ¬â¢s would be disgusted if I mentioned that in China, it is socially acceptable to eat dogs and cats, and many Indianââ¬â¢s would find it completely reprehensible that people in America eat cows. Those who choose to eat meat and other animal products, and those who choose to abstain from these products for moral reasons tend to have wildly different views on animals and the roles they play in our society. What is it that gives us, as humans, the right to take another living
Monday, December 9, 2019
To Pimp A Butterfly(2015) by Kendrick Lamar free essay sample
Kendrick Lamar is a rap artist that has made some masterful albums like the famous Good Kid M.A.A.D. City and so far has only really three albums from what I know of. When compared to other rappers like Drake or Eminem, he often stands superior. Falling under the subgenre of Gangster or Western Rap and often talks about some sort of political turmoil or society based with his lyrics which I find is relatively uncommon in any form of music, especially heavy metal. To Pimp A Butterfly its self could be like a metaphor for paying attention to something we dont often notice like, well, a butterfly. Butterfly is generally a metaphor for the world around us in terms of politics, or at least thats how I was told and thought of it. But now for the music its self. The music includes anything from general sampled beats to jazz styled background tunes and even in the track For Free? a short jazz solo. We will write a custom essay sample on To Pimp A Butterfly(2015) by Kendrick Lamar or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This could possibly be in the spirit of his concept album Good Kid M.A.A.D. City because it shares some of the same themes and ideas from that album including mentioning the M.A.A.D City line at least a couple times throughout the album. In tracks like King Kunta, i, u, These Walls(not to be confused with Dream Theater), and the epic 12 minute song Mortal Man, he seems to touch upon many of these topics like a boss(sorry had to do that) and gives his viewpoint in lyric form. Generally he would think that some things are in need of fixing at least and he even mentions topics like inequallity and racism I believe which I swear needs to be fixed or at least toned down. His lyrical flow also works almost all the time and he also has many other guest stars and even his producer into the mix as well. Mortal Man consists of mostly the conversation between Kendrick and his producer talking about what they think the world is like in their eyes and what they think is wrong but is often done i n society anyways. That plus a very soft almost pianoissemo level possibly more quiet to at least make it not seem like a total drag. Bar none, my favorite track here is King Kunta. I Dont know why its probably just catchy. My least favorite comes right before it I believe being For Free? though its probably due to the lyrics themselves. I gotta say, everyone seems to like this album upon maybe a couple listens. It took me a little while(clearly, because Im very late)but Id have to agree with them here. I give this an 8.9/10. I am the Grim Reaper, signing off.
Sunday, December 1, 2019
The Funeral free essay sample
It was a gloomy day; the car was silent as we drove to the funeral home. It seemed like time was moving extra fast and my stomach seemed to be in my throat. When we pulled up in front of the funeral home my heart beat faster and I was now gagging on my stomach. The rain beat down hard as I said ââ¬Ëhelloââ¬â¢ to my relatives and family friends. The cold empty air hit me as I strolled to say hi to my aunt who was talking. With my pictures in my hand I walked up to the casket that I knew I would not be able to stand. As I looked down I broke out with tears, as fought to hold them back my cries began to become louder and I could now feel people hovering over me whispering unrecognized words. I then gained enough strength to put my pictures above his head as I could not take it any longer I had to walk away. We will write a custom essay sample on The Funeral or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I sat in the back of the funeral home crying for what seemed like hours. I had a pair of sunglasses on so that they would cover my eyes, my tears, and my pain but most importantly me. With the glasses on I felt no one could see me and they would all leave me alone. All I wanted at that moment was someone to understand, but at that moment all that came to mind was my favorite cousin, Keyona. She was my first cousin on my dadââ¬â¢s side and my motherââ¬â¢s first cousins daughter, so I was related to her on both sides of the family. We both had an equal relationship with our grandfather plus sheââ¬â¢s only a year younger than I am. Even though I had sisters, they were all too busy to understand my pain. I felt as if they didnââ¬â¢t understand, and that they didnââ¬â¢t know how much pain I was going through. As I flipped open my phone and dialed her number, a certain relief came over me when she answered in her sweet voice, but I felt certain guilt when all she could hea r was pain in mine. We led on into conversation about who was there and how far away she was from being there. I just couldnââ¬â¢t wait until she came. When I hung up with her I rested my head down until she was there, but I couldnââ¬â¢t sit there anymore. I got up and went out 2 feel the warm summer air that blew. My arms, legs, and nose were cold from just sitting there. As I sat next to the door I saw my cousin come inside and all I could do was smile. I gave her a kiss on the cheek and let her go inside to see our grandfather. When she came back I could plainly see that she was tearing up. I just gave her a hug, and I donââ¬â¢t know what it was about that hug, but we both broke down in each others arms. With no words exchanged I could feel that no matter how many friends I have my cousin will always be my best friend. There was nothing that any friend and I can encounter that my cousin and I hadnââ¬â¢t already gone through. When the service started the immediate fam ily (children, grandchildren, sisters, nieces, and nephews) all came in while the rest of the family and friends stood there. I felt as everyone put pity on the fact that my grandfather had just passed away and that they all were staring at me. Since my mother made me take off the sunglasses, my tear filled red eyes were piercing straight forward making little to no eye contact. I held my cousins hand and we proceeded to our seats. When we sat down, we sat right next to each other comforting one another. Half way through the sermon tears were still falling down my eyes and I felt as if I could not cry anymore. Then it all just stopped, the talking, the tears, the pain, all at once, but I knew that it would not last long. I just sat there staring at the red flower arrangements all I could feel was my cousin pushing me up to go the bathroom with her. When we got into the bathroom there was barely any talking until my little cousins came following. The words they spoke, sounded like t hey didnââ¬â¢t even care that we were feeling hurt at all. ââ¬ËDag, Shareece I ainââ¬â¢t even know you and Keyona was that emotional.ââ¬â¢ There was not one ââ¬ËAre you guyââ¬â¢s alright?ââ¬â¢ nothing like it. I just looked at them and smiled. I couldnââ¬â¢t feel anger at the way they turned their noses up at us, all I felt was emptiness. I figure now that theyââ¬â¢re too young to realize that when you lose someone a certain pain comes over you that you would have never thought would. When we sat back down, there was no more grief between us we just listened to the preacher preach and nodded our heads back. Then he asked if anyone had any stories to tell about him. All my strength I built up slowly broke down as I heard people talking about him. The jokes, laughter, and memories all made me sad once again. Then it was my turn to say the poem I had and as I read the poem everything was gone. After that I donââ¬â¢t remember anything else but leaving the funeral home. Poem: by Unknown If tears could build a stairway, And memories were a lane. I would walk right up to heaven, To bring you home again. No farewell words were spoken, No time to say good-bye. You were gone before I knew it, And only God knows why. My heart still aches in sadness, And secret tears still flow. What it meant to lose you, No one will ever know. You and angels around Gods happy throne. I would have held you closer if I had known The pain of losing a family member can always be hard, but when you lose someone so close to you after watching them suffer can always be a heartbreaker. Though it would have been a miracle if my grandfather survived his medical complications, I still had hope. Iââ¬â¢m just grateful that I had family and friends there to support me through everything.
Tuesday, November 26, 2019
Lucas Carlson Think bigger for your books Reedsy
Lucas Carlson Think bigger for your books Reedsy ââ¬Å"Think Bigger For Your Booksâ⬠: An Interview with Lucas Carlson As you know, we are big believers in authors looking outside the publishing world for marketing inspiration, and what better world than the startup one to find ââ¬Å"growth-hackingâ⬠ideas? After interviewing startup mentor and venture capitalist Sean Wise last week on what he and Brad Feld are doing to promote their new book, we thought we would sit down and chat with an actual startup founder and author. So today, weââ¬â¢re interviewing Lucas Carlson, hybrid author of Finding Success In Failure, the Ruby Cookbook and Programming for PaaS. Also CIO of CenturyLinkLabs and founder and CEO of AppFog.We discuss how non-fiction books can bring the author much more through their unexpected upsides than through the sales themselves. We also touch on Facebook, Twitter, Google ads and how to calculate your ROI (Return On Investment) for those. As usual, the lovers of the written word will find a transcript of the key takeaways just below! The value of your book goes beyond its salesââ¬Å"One of the things that I didnââ¬â¢t realize about writing non-fiction is how you can take advantage of the books themselves in ways that you never expected. Iââ¬â¢ve published three books so far, two traditionally and one was indie published, and the main thing that I got out of each one of them - even if they sold pretty well - wasnââ¬â¢t the book sales, but it was the optional things that happened outside of the book sales themselves.For example, after being a programmer for a long time I became an entrepreneur, and I started a company to help other programmers get their software on the cloud a lot easier. One of the things I didnââ¬â¢t expect when writing my programming book a few years before that, was how much the reputation that writing a book gives you helps you when youââ¬â¢re trying to raise $10 million from venture capitalists.Also, my second book, Programming for PaaS, didnââ¬â¢t sell as well as my firs t one. However, itââ¬â¢s brought me speaking opportunities that have much more return in terms of absolute dollar figures than the book sales ever had.So as an indie author, what really means the most to me is just getting my words in front of as many people as possible. Not necessarily in order to monetize the book itself, but because I have personally experienced multiple times in my life how much the optionality - the unexpected upside - can change your life. You canââ¬â¢t plan for these things: I didnââ¬â¢t know I was going to start a company when I wrote my first book. But you can cultivate this upside optionality by making sure your book gets in front of as many people as possible.â⬠Indie authors have more flexibility and a bigger financial cushion to acquire readersââ¬Å"The onus is on you whether you are traditionally published or indie published. The difference, though, is that if youââ¬â¢re self-published, you are getting 8 times more money every time you sell a book. So you are much more incentivized and, more importantly, it gives you much more flexibility.You are the decision-maker behind your marketing choices, which means you donââ¬â¢t have to ask anyone for permission if you want to run a giveaway or promotion. Moreover, indie publishing gives you more of a cushion to do certain things. When your margins are 70% of sales instead of 10%-15% of 70%, you can actually afford yourself to go and try doing Twitter ads, Facebook ads, Google ads. The cost per click (CPC) can usually be between $0.15 and $1, and if youââ¬â¢re selling a book for $4 and getting 70% of that, you can definitely afford to give away a third or a fourth of your revenue on the sale in order to attract a new reader.Thatââ¬â¢s not possible if youââ¬â¢re traditionally published: you donââ¬â¢t have enough of a cushion, so you depend on the publisher to do a lot of the advertising for you; but theyââ¬â¢re not going to, because they donââ¬â¢t thi nk that way.â⬠How to use social ads to target the right set of ââ¬Ëcustomersââ¬â¢Ã¢â¬Å"Before Facebook and Twitter, when you had only Google, people were searching for search terms but you didnââ¬â¢t know what kind of person was searching.If you havenââ¬â¢t tried advertising with Twitter and Facebook, I highly suggest you give it a try. My book is Finding Success in Failure and itââ¬â¢s directed at people who want to start, or have started businesses, so I try to get into the mind of those people: usually, they like to watch Shark Tank. It doesnââ¬â¢t matter if youââ¬â¢re on Twitter or Facebook, you can actually target the people who watch Shark Tank via those social networks.You can be very, very specific about the kinds of people youââ¬â¢re after, to make sure you target an audience that is already predisposed to your books and products. This works better, of course, for non-fiction than fiction, and Iââ¬â¢m actually finishing my first novel, so Ià ¢â¬â¢m not going to do Facebook ads and Twitter ads for my novel, because to me it doesnââ¬â¢t make sense. I might play with it, just to see, targeting Dan Brown readers for example, but I donââ¬â¢t think itââ¬â¢s going to work.Amazon themselves have an advertising program where you can pay for your book to show up on other booksââ¬â¢ pages. All of these are things that are much easier for me to play with as an indie author because of the cushions I mentioned.â⬠Think bigger: include upside optionalities in your ROI calculationsââ¬Å"Itââ¬â¢s important to understand how you want to measure your return. If you measure it just in book sales, if youââ¬â¢re lucky you might just break evenâ⬠¦ But if you think about the bigger picture, every reader you acquire is a potential reader of your future books. So the question becomes: what is the lifetime cost and the lifetime revenue of that reader? This is a very ââ¬Å"startupyâ⬠way of thinking about recurri ng revenue software businesses, but it can totally be applied to an author who publishes regularly. You can almost think of it as a subscription model for your true fans.Even bigger than that, if you think that you can get speaking opportunities or further your career - if you can monetize your book in ways completely outside your readership itself - then the ââ¬Å"Returnâ⬠part of your ââ¬Å"Return On Investmentâ⬠(ROI) gets much bigger, thus giving you a bigger cushion to play around with marketing strategies.Youââ¬â¢re not necessarily advertising to sell your book, you might be advertising to raise awareness around yourself and your brand across the world, to attract new opportunities.If you have that faith, then you do everything possible to spread the word about your book.â⬠Capture the readers you get to turn them into lifetime customersââ¬Å"Find people who have built fantastic platforms, who have captured their audiences and successfully turned a reader ship into an actively engaged audience, and read their work. If you need a starting point, read Secrets of the Millionaire Mindà and see what he does and how he does it. Ramit Sethi is another: take a look at his work, start reading it and see what it does to you.Study other peopleââ¬â¢s platforms and see not only what has worked, but what resonates with you. A lot of the time some things are not going to work for every author. Not everyone wants to do a podcast or prepare online courses.â⬠Follow Lucas and Reedsy on Twitter: @cardmagicà andà @ReedsyHQWhat do you think about Lucasââ¬â¢ mindset for non-fiction books? Is it to risky to invest in the books, or to heavily discount them, in the hope they will bring more than sales? Have you tried social ads (Facebook, Twitter)? Leave us your thoughts, or any question for Lucas, in the comments below!
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